Airazoc-Zentia
Landlord

ͤ͵ͺẺͺ

§ҹ Brand Auditing

úǹءҹͺẺͺ


Brand Audit Questionnaire

1>      Do you own a laptop?
a.      Yes
b.      No [please skip to No.3]

2>      What is the brand of your current laptop?

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance      (speed, space, screen, etc)
[not important] 1 2 3 4 5 [ most important]

3.3> Design            (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation      (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share      (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4>      Have you ever heard of the brand Alienware?
a.      Yes
b.      No [You can stop here]

5>      Compare to general laptop in the market, to you, Alienware laptop is

      Price                  [much cheaper]      1 2 3 4 5      [much more expensive]
      Overall Performance      [much poorer]      1 2 3 4 5      [much better]
      Design                  [Look weird]       1 2 3 4 5      [Very cool]
      Reputation      [Its bad, Dont use it!]      1 2 3 4 5      [Its great, you can trust it]

6>      To you, Alienware is

a.      Very cool to have      [Disagree] 1 2 3 4 5 [Agree]
b.      For geek             [Disagree] 1 2 3 4 5 [Agree]
c.      For hacker            [Disagree] 1 2 3 4 5 [Agree]
d.      For elite             [Disagree] 1 2 3 4 5 [Agree]
e.      For gamer            [Disagree] 1 2 3 4 5 [Agree]
f.      Advance Technology      [Disagree] 1 2 3 4 5 [Agree]
g.      Fun!                  [Disagree] 1 2 3 4 5 [Agree]
h.      Easy to remember      [Disagree] 1 2 3 4 5 [Agree]

7>      Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8>      I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9>      Toward the brand Alienware your one word [or sentence] description would be




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駡з 22 ..53 07:27:01 .
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ѧʴ 57 Reply

POJ
20% cooler

1>      Do you own a laptop?
b.      No [please skip to No.3]

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
4

3.2> Technical Performance      (speed, space, screen, etc…)
4

3.3> Design            (cool looking, outstanding in public, can be identified from far)
3

3.4> Brand Reputation      (Well known, long established, trust worthy)
2

3.5> Brand Market Share      (A lot of customer using it)
2

4>      Have you ever heard of the brand “Alienware”?
a.      Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price                            5
•      Overall Performance      5
•      Design                         4
•      Reputation                    4

6>      To you, Alienware is …

a.      Very cool to have      4
b.      For geek                  5
c.      For hacker                2
d.      For elite                   3
e.      For gamer                5
f.      Advance Technology  5
g.      Fun!                        2
h.      Easy to remember    4

7>      Owning an Alienware would give you a better social status

4

8>      I f you could get a laptop of any brand, would you choose Alienware?

2

9>      Toward the brand “Alienware” your one word [or sentence] description would be … 

"١ѵ ͹"



Edit by POJ - 22 ..53 10:11:28 .

Դ繷 1 ͺ 22 ..53 07:35:04 .

WallSky
Hell Knight

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes
b. No [please skip to No.3]

2> What is the brand of your current laptop?
BenQ

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 1 2 3 4 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes
b. No [You can stop here]

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 1 2 3 4 5 [much more expensive]
• Overall Performance [much poorer] 1 2 3 4 5 [much better]
• Design [Look weird] 1 2 3 4 5 [Very cool]
• Reputation [It’s bad, Don’t use it!] 1 2 3 4 5 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 1 2 3 4 5 [Agree]
b. For geek [Disagree] 1 2 3 4 5 [Agree]
c. For hacker [Disagree] 1 2 3 4 5 [Agree]
d. For elite [Disagree] 1 2 3 4 5 [Agree]
e. For gamer [Disagree] 1 2 3 4 5 [Agree]
f. Advance Technology [Disagree] 1 2 3 4 5 [Agree]
g. Fun! [Disagree] 1 2 3 4 5 [Agree]
h. Easy to remember [Disagree] 1 2 3 4 5 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
overkill

Edit by WallSky - 22 ..53 07:41:15 .

Դ繷 2 ͺ 22 ..53 07:39:59 .

Rancrosider
н

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Acer

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
4

3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
2

3.4> Brand Reputation (Well known, long established, trust worthy)
1

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand “Alienware”?
No

Դ繷 3 ͺ 22 ..53 07:41:15 .

Angel13th

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes


2> What is the brand of your current laptop?
BenQ

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 1 2 3 4 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes


5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 1 2 3 4 5 [much more expensive]
• Overall Performance [much poorer] 1 2 3 4 5 [much better]
• Design [Look weird] 1 2 3 4 5 [Very cool]
• Reputation [It’s bad, Don’t use it!] 1 2 3 4 5 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 1 2 3 4 5 [Agree]
b. For geek [Disagree] 1 2 3 4 5 [Agree]
c. For hacker [Disagree] 1 2 3 4 5 [Agree]
d. For elite [Disagree] 1 2 3 4 5 [Agree]
e. For gamer [Disagree] 1 2 3 4 5 [Agree]
f. Advance Technology [Disagree] 1 2 3 4 5 [Agree]
g. Fun! [Disagree] 1 2 3 4 5 [Agree]
h. Easy to remember [Disagree] 1 2 3 4 5 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
One laptop that can buy 2-3 pc with the same spec.

Դ繷 4 ͺ 22 ..53 07:47:37 .

Rico
Non-staff

Brand Audit Questionnaire

1> Do you own a laptop?
b. No [please skip to No.3]

2> What is the brand of your current laptop?
-
3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price 4

3.2> Technical Performance 3

3.3> Design 1

3.4> Brand Reputation 3

3.5> Brand Market Share 1

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price 5
• Overall Performance 3
• Design 3
• Reputation 4

6> To you, Alienware is …

a. Very cool to have 3
b. For geek 4
c. For hacker 2
d. For elite 3
e. For gamer 4
f. Advance Technology 4
g. Fun! 3
h. Easy to remember 5

7> Owning an Alienware would give you a better social status

3

8> I f you could get a laptop of any brand, would you choose Alienware?

3

9> Toward the brand “Alienware” your one word [or sentence] description would be …
extreme

Դ繷 5 ͺ 22 ..53 07:50:09 .

Roticagas
õ

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
ACER

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]

3.1> Price
4

3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
3

3.4> Brand Reputation (Well known, long established, trust worthy)
4

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price 5
• Overall Performance 5
• Design 3
• Reputation 4

6> To you, Alienware is …

a. Very cool to have 3
b. For geek 4
c. For hacker 3
d. For elite 4
e. For gamer 5
f. Advance Technology 5
g. Fun! 3
h. Easy to remember 3

7> Owning an Alienware would give you a better social status
3

8> I f you could get a laptop of any brand, would you choose Alienware?
1

9> Toward the brand “Alienware” your one word [or sentence] description would be …
crazy


Edit by Roticagas - 22 ..53 07:59:35 .

Դ繷 6 ͺ 22 ..53 07:55:31 .

Airazoc-Zentia
Landlord

ҧ
[08:02] <TaKieng> 1. a
[08:02] <TaKieng> 2. MacBookPro 13"
[08:03] <TaKieng> 3.1 Price = 2
[08:03] <TaKieng> 3.2 Tech = 4
[08:03] <TaKieng> 3.3 Design = 5
[08:03] <TaKieng> 3.4 Brand Rep = 3
[08:03] <TaKieng> 3.5 Brand Market share = 1
[08:04] <TaKieng> 4. a
[08:05] <TaKieng> 5. ѡ
=================================
[08:14] <TaKieng> Price = 5
[08:14] <TaKieng> Performance = 4
[08:15] <TaKieng> Design = 4
[08:15] <TaKieng> Reputation = 4
================================
[08:05] <TaKieng> 6. a = 1
[08:05] <TaKieng> b. 3
[08:05] <TaKieng> c. 3
[08:05] <TaKieng> d. 3
[08:05] <TaKieng> e. 5
[08:06] <TaKieng> f. 2
[08:06] <TaKieng> g. 3
[08:06] <TaKieng> h. 3
[08:06] <TaKieng> 7. = 1
[08:06] <TaKieng> 8. = 1
[08:06] <TaKieng> 9. = Game

Դ繷 7 ͺ 22 ..53 08:16:15 .

Poemii
ѡҡҧѹ

1> Do you own a laptop?
Yes

2> What is the brand of your current laptop?
ASUS

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
3

3.2> Technical Performance (speed, space, screen, etc.)
4

3.3> Design (cool looking, outstanding in public, can be identified from far)
1

3.4> Brand Reputation (Well known, long established, trust worthy)
2

3.5> Brand Market Share (A lot of customer using it)
2

4> Have you ever heard of the brand “Alienware”?
No

Թ 令鹴... 굺ꤡ촨 Geforce GTX վ i7 DDR3 ѹ˴ OTL

Դ繷 8 ͺ 22 ..53 08:21:45 .

Dunbine
Hell Eating Association of Thailand

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes


2> What is the brand of your current laptop?
HP COMPAQ

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[5

3.2> Technical Performance (speed, space, screen, etc)
[5

3.3> Design (cool looking, outstanding in public, can be identified from far)
1

3.4> Brand Reputation (Well known, long established, trust worthy)
4

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand Alienware?
b. No [You can stop here]


Edit by Dunbine - 22 ..53 10:25:15 .

Դ繷 9 ͺ 22 ..53 08:35:28 .

Airazoc-Zentia
Landlord

ѹͧ ҡ IRC

<GrilledFIsh> 1.a / 2.Benq / 3.1 3 / 3.2 5 / 3.3 2 / 3.4 3 / 3.5 1 / 4. a / 5. 4-5-2-4 / 6. 3-4-1-2-5-5-3-5 / 7. 3 / 8.2 / 9. too much

Դ繷 10 ͺ 22 ..53 08:40:58 .

ob the air
psychic devil

1. yes
2. lenovo
3.1 4
3.2 5
3.3 5 (thinkpad )
3.4 5
3.5 2
4. yes
5.1 5
5.2 4
5.3 5
5.4 4
6.a 5
6.b 2
6.c 2
6.d 4
6.e 5
6.f 4
6.g 4
6.h 4
7. 1
8. 1 ( console 躹 pc)
9. ⺡Թ

繼 ͧҡҤ Ҵ 礢ͧ굺¹
- ´
- ˭(Ѻạ굺仡Ѻءѹ)
- ҿԤԹ ҡ촨¡(м pc ҡⴹ촨͡Թ)

Դ繷 11 ͺ 22 ..53 08:58:08 .

Yurigachan
ȵɷ30

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Lenovo IBM R61
3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price 4

3.2> Technical Performance (speed, space, screen, etc)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
3

3.4> Brand Reputation (Well known, long established, trust worthy)
3
3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand Alienware?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is

Price 5
Overall Performance 5
Design 3
Reputation 4

6> To you, Alienware is

a. Very cool to have 5
b. For geek 3
c. For hacker 4
d. For elite 5
e. For gamer 5
f. Advance Technology 5
g. Fun! 3
h. Easy to remember 4

7> Owning an Alienware would give you a better social status

2

8> I f you could get a laptop of any brand, would you choose Alienware?

5

9> Toward the brand Alienware your one word [or sentence] description would be

More Expensive and God Price = ="

Դ繷 12 ͺ 22 ..53 09:13:34 .

Whip
Idol Producer

1. no
3.1 5
3.2 5
3.3 3
3.4 3
3.5 3
4. yes
5.1 5
5.2 5
5.3 1
5.4 5
6.1 1
6.2 5
6.3 1
6.4 1
6.5 5
6.6 5
6.7 5
6.8 5
7. 1
8. 1
9. Computer notebook for hardcore gamer , come from outer space.

Դ繷 13 ͺ 22 ..53 09:16:03 .

HoiHoi-San
蹡ӨѴŧҺ

Brand Audit Questionnaire

1>      Do you own a laptop?
a.      Yes

2>      What is the brand of your current laptop?
SONY

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
[not important] 1 2 3 (4) 5 [ most important]

3.2> Technical Performance      (speed, space, screen, etc…)
[not important] 1 2 3 (4) 5 [ most important]

3.3> Design            (cool looking, outstanding in public, can be identified from far)
[not important] 1 (2) 3 4 5 [ most important]

3.4> Brand Reputation      (Well known, long established, trust worthy)
[not important] 1 2 3 (4) 5 [ most important]

3.5> Brand Market Share      (A lot of customer using it)
[not important] 1 2 (3) 4 5 [ most important]

4>      Have you ever heard of the brand “Alienware”?
a.      Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price                  [much cheaper]      1 2 3 4 (5)      [much more expensive]
•      Overall Performance      [much poorer]      1 (2) 3 4 5      [much better]
•      Design                  [Look weird]       1 (2) 3 4 5      [Very cool]
•      Reputation      [It’s bad, Don’t use it!]      1 2 (3) 4 5      [It’s great, you can trust it]

6>      To you, Alienware is …

a.      Very cool to have      [Disagree] 1 2 (3) 4 5 [Agree]
b.      For geek             [Disagree] 1 2 3 4 (5) [Agree]
c.      For hacker            [Disagree] 1 (2) 3 4 5 [Agree]
d.      For elite             [Disagree] (1) 2 3 4 5 [Agree]
e.      For gamer            [Disagree] 1 (2) 3 4 5 [Agree]
f.      Advance Technology      [Disagree] 1 2 3 4 (5) [Agree]
g.      Fun!                  [Disagree] (1) 2 3 4 5 [Agree]
h.      Easy to remember      [Disagree] 1 2 3 (4) 5 [Agree]

7>      Owning an Alienware would give you a better social status

[Disagree] (1) 2 3 4 5 [Agree]

8>      I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] (1) 2 3 4 5 [Agree]

9>      Toward the brand “Alienware” your one word [or sentence] description would be …
More than it would be.

Դ繷 14 ͺ 22 ..53 09:39:51 .

Yuujuu_fudan

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Ans: IBM

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]

3.1> Price
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc)
[not important] 1 2 3 4 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4> Have you ever heard of the brand Alienware?
b. No [You can stop here]

Դ繷 15 ͺ 22 ..53 09:46:56 .

Tenkaminari
Wrath of Heaven

1>      Do you own a laptop?
a.       Yes 繢ͧѷԧ 餹 ա餹
b.      No [please skip to No.3]

2>      What is the brand of your current laptop?
Fujitsu Lifebook S6410 ҹͨҡ͡
3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
[not important] 1 2 3 4 (5) [ most important]
ӤѭҡѺ

3.2> Technical Performance      (speed, space, screen, etc)
[not important] 1 2 3 4 (5) [ most important]
ͧ ç繵͡á

3.3> Design            (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 (4) 5 [ most important]
仡 Ǵҡ仡ͺ

3.4> Brand Reputation      (Well known, long established, trust worthy)
[not important] 1 2 (3) 4 5 [ most important]
տѧҧ˹ѧ ѡпѧ

3.5> Brand Market Share      (A lot of customer using it)
[not important] (1) 2 3 4 5 [ most important]
褹ѹ觴 šҪǺҹ ()

4>      Have you ever heard of the brand Alienware?
a.      Yes
b.      No [You can stop here]



Edit by Tenkaminari - 22 ..53 10:05:36 .

Դ繷 16 ͺ 22 ..53 09:56:36 .

ԭҳ鹶Ҧҵ
鹶Ǿѧ

1>      Do you own a laptop?
a.      Yes

2>      What is the brand of your current laptop?
Fujitsu


3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price  3

3.2> Technical Performance      (speed, space, screen, etc…) 4

3.3> Design            (cool looking, outstanding in public, can be identified from far) 3

3.4> Brand Reputation      (Well known, long established, trust worthy)  4


3.5> Brand Market Share      (A lot of customer using it) 2

4>      Have you ever heard of the brand “Alienware”?
a.      Yes


5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price  4
•      Overall Performance  5
•      Design    3
•      Reputation  3

6>      To you, Alienware is …

a.      Very cool to have  4
b.      For geek  3
c.      For hacker 3
d.      For elite  3
e.      For gamer  4
f.      Advance Technology  4
g.      Fun! 3
h.      Easy to remember  3

7>      Owning an Alienware would give you a better social status
3

8>      I f you could get a laptop of any brand, would you choose Alienware?
4


9>      Toward the brand “Alienware” your one word [or sentence] description would be …

it's outstanding laptop

Դ繷 17 ͺ 22 ..53 09:59:09 .

TensYasha
駨͡ѧ

1>      Do you own a laptop?
a.      Yes 

2>      What is the brand of your current laptop?
Apple & TOSHIBA

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance      (speed, space, screen, etc…)
[not important] 1 2 3 4 5 [ most important]

3.3> Design            (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation      (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share      (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4>      Have you ever heard of the brand “Alienware”?
a.      Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price                  [much cheaper]      1 2 3 4 5      [much more expensive]
•      Overall Performance      [much poorer]      1 2 3 4 5      [much better]
•      Design                  [Look weird]       1 2 3 4 5      [Very cool]
•      Reputation      [It’s bad, Don’t use it!]      1 2 3 4 5      [It’s great, you can trust it]

6>      To you, Alienware is …

a.      Very cool to have      [Disagree] 1 2 3 4 5 [Agree]
b.      For geek             [Disagree] 1 2 3 4 5 [Agree]
c.      For hacker            [Disagree] 1 2 3 4 5 [Agree]
d.      For elite             [Disagree] 1 2 3 4 5 [Agree]
e.      For gamer            [Disagree] 1 2 3 4 5 [Agree]
f.      Advance Technology      [Disagree] 1 2 3 4 5 [Agree]
g.      Fun!                  [Disagree] 1 2 3 4 5 [Agree]
h.      Easy to remember      [Disagree] 1 2 3 4 5 [Agree]

7>      Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8>      I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9>      Toward the brand “Alienware” your one word [or sentence] description would be …
It's a laptop for stupid one. I think, computer is computer, and laptop must be easy to carry-on that Alienware didn't.

Դ繷 18 ͺ 22 ..53 10:11:06 .

A...
ҡٹѧԭҹ...

Dell () ͡ 鵺ꤵ - -?

Brand Audit Questionnaire

1> Do you own a laptop?
b. No


3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price - 5

3.2> Technical Performance (speed, space, screen, etc) - 5

3.3> Design - 2 (Ҿʹ ꧧ¡)

3.4> Brand Reputation - 3 (ѹ Сѹ ҹ´ѡ)

3.5> Brand Market Share - 2

4> Have you ever heard of the brand Alienware?
a. Yes



5> Compare to general laptop in the market, to you, Alienware laptop is

Price 3
Overall Performance 5
Design 3
Reputation 3


6> To you, Alienware is

a. Very cool to have 1
b. For geek 4
c. For hacker 1
d. For elite 2
e. For gamer 5
f. Advance Technology 5
g. Fun! 5
h. Easy to remember 2

7> Owning an Alienware would give you a better social status
2

8> I f you could get a laptop of any brand, would you choose Alienware?
1

9> Toward the brand Alienware your one word [or sentence] description would be
- This brand's still noname in thailand because more Expensive for Thailand people.

[and year 2010, it' not time for laptop / high price notebook]


Դ繷 19 ͺ 22 ..53 10:12:28 .

Silver
is Silver

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Sony Vaio

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price 3

3.2> Technical Performance 5

3.3> Design 4

3.4> Brand Reputation 3
3.5> Brand Market Share 2

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price 4
• Overall Performance 5
• Design 4
• Reputation 4
6> To you, Alienware is …

a. Very cool to have 4
b. For geek 4
c. For hacker 4
d. For elite 4
e. For gamer 4
f. Advance Technology 4
g. Fun! 3
h. Easy to remember 3

7> Owning an Alienware would give you a better social status

4

8> I f you could get a laptop of any brand, would you choose Alienware?

3

9> Toward the brand “Alienware” your one word [or sentence] description would be …
Cool thing to have, wish they could be more ....sleek.


note: Well, I want a laptop I carry with that won't break my shoulder or back.
The desktops look great,though.


      

Դ繷 20 ͺ 22 ..53 10:22:27 .

Izabelle
Oversea Student

1> Yes 2> Compaq
3> 3 4 4 4 3
4> Yes
5> 5 5 1 2
6> 2 5 5 3 4 4 2 4
7> 1
8> 3
9> What a weird brand

Դ繷 21 ͺ 22 ..53 11:10:34 .

տҨҡá (źٺ)
¹ҹ

1>
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
3

3.2> Technical Performance (speed, space, screen, etc)
4

3.3> Design (cool looking, outstanding in public, can be identified from far)
2

3.4> Brand Reputation (Well known, long established, trust worthy)
2

3.5> Brand Market Share (A lot of customer using it)
1

4> Have you ever heard of the brand Alienware?
a. Yes


5> Compare to general laptop in the market, to you, Alienware laptop is

Price 5
Overall Performance 4
Design 4
Reputation 3

6> To you, Alienware is

a. Very cool to have 4
b. For geek 2
c. For hacker 1
d. For elite 3
e. For gamer 4
f. Advance Technology 4
g. Fun! 3
h. Easy to remember 2

7> Owning an Alienware would give you a better social status

2

8> I f you could get a laptop of any brand, would you choose Alienware?

3

9> Toward the brand Alienware your one word [or sentence] description would be

High performance laptop for gaming.

Դ繷 22 ͺ 22 ..53 11:28:37 .

Arvin
Spirit of Steel

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes
b. No [please skip to No.3]

2> What is the brand of your current laptop?
Asus

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc)
[not important] 1 2 3 4 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4> Have you ever heard of the brand Alienware?
a. Yes
b. No [You can stop here]

5> Compare to general laptop in the market, to you, Alienware laptop is

Price [much cheaper] 1 2 3 4 5 [much more expensive]
Overall Performance [much poorer] 1 2 3 4 5 [much better]
Design [Look weird] 1 2 3 4 5 [Very cool]
Reputation [Its bad, Dont use it!] 1 2 3 4 5 [Its great, you can trust it]

6> To you, Alienware is

a. Very cool to have [Disagree] 1 2 3 4 5 [Agree]
b. For geek [Disagree] 1 2 3 4 5 [Agree]
c. For hacker [Disagree] 1 2 3 4 5 [Agree]
d. For elite [Disagree] 1 2 3 4 5 [Agree]
e. For gamer [Disagree] 1 2 3 4 5 [Agree]
f. Advance Technology [Disagree] 1 2 3 4 5 [Agree]
g. Fun! [Disagree] 1 2 3 4 5 [Agree]
h. Easy to remember [Disagree] 1 2 3 4 5 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9> Toward the brand Alienware your one word [or sentence] description would be
䫹繻áѭҹ֧Ы

Դ繷 23 ͺ 22 ..53 12:09:04 .

ҾԪԵ ѴŪ
ѡǴ

1.a
2.dell
3.1 3
3.2 5
3.3 5
3.4 5
3.5 3
4.a
5. 5 5 5 5
6. 5 1 1 5 5 5 1 1
7. 1
8. 5
9. ᾧ⤵þͧ

Դ繷 24 ͺ 22 ..53 12:11:12 .

LONGA
Member

Brand Audit Questionnaire

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 3 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 4 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 4 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 3 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 4 [much more expensive]
• Overall Performance [much poorer] 3 [much better]
• Design [Look weird] 4 [Very cool]
• Reputation [It’s bad, Don’t use it!] 3 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 3 [Agree]
b. For geek [Disagree] 3 [Agree]
c. For hacker [Disagree] 4 [Agree]
d. For elite [Disagree] 4 [Agree]
e. For gamer [Disagree] 5 [Agree]
f. Advance Technology [Disagree] 4 [Agree]
g. Fun! [Disagree] 3 [Agree]
h. Easy to remember [Disagree] 5 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 2 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 3 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …

Exotic

Դ繷 25 ͺ 22 ..53 12:16:11 .


ҪԴ


Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes


2> What is the brand of your current laptop?
fujitsu

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 4 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 4 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 2 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 4 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 2 [ most important]

4> Have you ever heard of the brand “Alienware”?
b. No [You can stop here]

Դ繷 26 ͺ 22 ..53 12:39:27 .

Black Dogh Papka
Feeling Breaker!

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
b. Alienware

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price > 1

3.2> Technical Performance > 5

3.3> Design > 1

3.4> Brand Reputation >1

3.5> Brand Market Share >1

4> Have you ever heard of the brand Alienware?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is

Price > 3
Overall Performance > 5
Design > 3 (MSI GX ٴա)
Reputation > 5

6> To you, Alienware is

a. Very cool to have >5
b. For geek [Disagree] 1 2 3 4 5 [Agree]
c. For hacker > 3
d. For elite > [Disagree] 1 2 3 4 5 [Agree]
e. For gamer > 5
f. Advance Technology > 5
g. Fun! >5
h. Easy to remember >5 (ѹյյͧ)

7> Owning an Alienware would give you a better social status >1

8> I f you could get a laptop of any brand, would you choose Alienware? > 5

9> Toward the brand Alienware your one word [or sentence] description would be
More than game

(¹ M11x ҤѺ?)

Դ繷 27 ͺ 22 ..53 13:40:21 .

vameso
ǷԹᴹ

1> Do you own a laptop?
- Yes

2> What is the brand of your current laptop?
- Lenovo

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
- 4
3.2> Technical Performance (speed, space, screen, etc)
- 5
3.3> Design (cool looking, outstanding in public, can be identified from far)
- 2
3.4> Brand Reputation (Well known, long established, trust worthy)
- 3
3.5> Brand Market Share (A lot of customer using it)
- 2

4> Have you ever heard of the brand Alienware?
- Yes


5> Compare to general laptop in the market, to you, Alienware laptop is
Price
- 5
Overall Performance
- 4
Design
- 3
Reputation
- 3

6> To you, Alienware is

a. Very cool to have
- 3
b. For geek
- 4
c. For hacker
- 3
d. For elite
- 2
e. For gamer
- 5
f. Advance Technology
- 5
g. Fun!
- 3
h. Easy to remember
- 3

7> Owning an Alienware would give you a better social status
- 1

8> I f you could get a laptop of any brand, would you choose Alienware?
- 2

9> Toward the brand Alienware your one word [or sentence] description would be
- High performance with high price notebook

Դ繷 28 ͺ 22 ..53 13:51:53 .

Shinji
. Pocket

Brand Audit Questionnaire

1> Do you own a laptop?
b. No [please skip to No.3]

2> What is the brand of your current laptop?

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
- 3
3.2> Technical Performance (speed, space, screen, etc)
- 3
3.3> Design (cool looking, outstanding in public, can be identified from far)
- 4

3.4> Brand Reputation (Well known, long established, trust worthy)
- 3

3.5> Brand Market Share (A lot of customer using it)
- 3

4> Have you ever heard of the brand Alienware?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is

Price 4
Overall Performance 4
Design 2
Reputation 3

6> To you, Alienware is

a. Very cool to have 3
b. For geek 2
c. For hacker 5
d. For elite 5
e. For gamer 1
f. Advance Technology 4
g. Fun! 2
h. Easy to remember 3

7> Owning an Alienware would give you a better social status

- 2

8> I f you could get a laptop of any brand, would you choose Alienware?

-3

9> Toward the brand Alienware your one word [or sentence] description would be
stonecold!! cool!! heavy!!

Դ繷 29 ͺ 22 ..53 14:08:19 .

Robot[master]
سʹ

1> Do you own a laptop?
b.

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
4

3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design
2

3.4> Brand Reputation (Well known, long established, trust worthy)
3

3.5> Brand Market Share (A lot of customer using it)
1

4> Have you ever heard of the brand “Alienware”?
b. No

Դ繷 30 ͺ 22 ..53 14:37:57 .

Oh-MH
Ңͧҹ¢ͧѧç¹

1>a

2>ASUS

3.1>3
3.2>5
3.3>2
3.4>3
3.5>3

4>a

5>3 3 2 3

6>3 3 3 3 5 3 4 4

7>1

8>3

9>no comment.

Դ繷 31 ͺ 22 ..53 14:54:42 .

Vinchester
Grammar Nazi

Ẻͺ纴ա¤Ѻ ᨡ駤价ӡѹ 红ŧ¡觶ըӹǹ sample ҡ
ѹҵ͹¹áѹ - - ͧҴ٤ѺẺ

Դ繷 32 ͺ 22 ..53 15:17:19 .

Airazoc-Zentia
Landlord

ҢŹԴ ¨ǻ § ͺسءҹѺ
. դ¹ XD

Դ繷 33 ͺ 22 ..53 15:35:05 .

Catsanova
Թ͹

ѧͻШеͺ˹
ͫ ~~~

Դ繷 34 ͺ 22 ..53 16:55:19 .

K_sama
Dora Master

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
4

3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
2

3.4> Brand Reputation (Well known, long established, trust worthy)
3

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price 5
• Overall Performance 5
• Design 4
• Reputation 4

6> To you, Alienware is …

a. Very cool to have 5
b. For geek 5
c. For hacker 4
d. For elite 5
e. For gamer 5
f. Advance Technology 3
g. Fun! 3
h. Easy to remember 4

7> Owning an Alienware would give you a better social status
4

8> I f you could get a laptop of any brand, would you choose Alienware?
3

9> Toward the brand “Alienware” your one word [or sentence] description would be …
That's too much expensive.



      

Դ繷 35 ͺ 22 ..53 17:03:40 .

GAROD
Fujinsoko

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 4 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 3 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 3 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 3 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 5 [much more expensive]
• Overall Performance [much poorer] 5 [much better]
• Design [Look weird] 3 [Very cool]
• Reputation [It’s bad, Don’t use it!] 4 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 3 [Agree]
b. For geek [Disagree] 5 [Agree]
c. For hacker [Disagree] 3 [Agree]
d. For elite [Disagree] 2 [Agree]
e. For gamer [Disagree] 5 [Agree]
f. Advance Technology [Disagree] 4 [Agree]
g. Fun! [Disagree] 3 [Agree]
h. Easy to remember [Disagree] 1 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
WOOTZ!!

Դ繷 36 ͺ 22 ..53 18:13:10 .

C
(C'vir)

Mad Magician

1 a
2 levono
3 4 5 2 3 1
4 b

¹Թ = ="


Edit by C'vir - 23 ..53 19:14:49 .

Դ繷 37 ͺ 22 ..53 18:33:49 .

sai_student
觿ԡ͹ѹ

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes
2> What is the brand of your current laptop?
Acer
3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
5
3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
3

3.4> Brand Reputation (Well known, long established, trust worthy)
5

3.5> Brand Market Share (A lot of customer using it)
2

4> Have you ever heard of the brand “Alienware”?
b. No [You can stop here]

Դ繷 38 ͺ 22 ..53 18:53:10 .

Metalica
Arch_Lolicon

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 4 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 2 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 2 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 2 [ most important]

4> Have you ever heard of the brand “Alienware”?





      

Դ繷 39 ͺ 22 ..53 19:52:46 .

Roz
Member...O o

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Compaq

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price 4
3.2> Technical Performance 5
3.3> Design 3
3.4> Brand Reputation 4
3.5> Brand Market Share 3

4> Have you ever heard of the brand “Alienware”?
b. No

Դ繷 40 ͺ 22 ..53 20:03:12 .

Kirito
A.K.Service

Brand Audit Questionnaire

1>      Do you own a laptop?
a.      Yes

2>      What is the brand of your current laptop?
acer

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
5

3.2> Technical Performance      (speed, space, screen, etc…)
4

3.3> Design            (cool looking, outstanding in public, can be identified from far)
3

3.4> Brand Reputation      (Well known, long established, trust worthy)
2

3.5> Brand Market Share      (A lot of customer using it)
1

4>      Have you ever heard of the brand “Alienware”?
b.      No [You can stop here]

Դ繷 41 ͺ 22 ..53 20:30:22 .

Raven Adventwings
Amateur Mangaka

˧ TwT);;

ѧ䧡繢ФѺ ~ (ҷẺͺ)

1> Do you own a laptop?
>a. Yes

2> What is the brand of your current laptop?
> Toshiba

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 1 2 3 4 5 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 1 2 3 4 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 1 2 3 4 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 1 2 3 4 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 1 2 3 4 5 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 1 2 3 4 5 [much more expensive]
• Overall Performance [much poorer] 1 2 3 4 5 [much better]
• Design [Look weird] 1 2 3 4 5 [Very cool]
• Reputation [It’s bad, Don’t use it!] 1 2 3 4 5 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 1 2 3 4 5 [Agree]
b. For geek [Disagree] 1 2 3 4 5 [Agree]
c. For hacker [Disagree] 1 2 3 4 5 [Agree]
d. For elite [Disagree] 1 2 3 4 5 [Agree]
e. For gamer [Disagree] 1 2 3 4 5 [Agree]
f. Advance Technology [Disagree] 1 2 3 4 5 [Agree]
g. Fun! [Disagree] 1 2 3 4 5 [Agree]
h. Easy to remember [Disagree] 1 2 3 4 5 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 2 3 4 5 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 2 3 4 5 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
> Monstrous.


. Alienware... شʹ駴ҹԷҾ Ҥشᾧ orz

Դ繷 42 ͺ 22 ..53 20:37:11 .

Peera P.
Programmer

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
acer

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 3 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 5 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 5 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 3 [ most important]

4> Have you ever heard of the brand “Alienware”?
b. No [You can stop here]

Դ繷 43 ͺ 22 ..53 21:10:59 .

[P]
Bug Ǽغ

Brand Audit Questionnaire

1> Do you own a laptop?------Yes

2> What is the brand of your current laptop? -------ASUS IBM Toshiba

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price -----5
3.2> Technical Performance---------5
3.3> Design ---------3
3.4> Brand Reputation ---------4
3.5> Brand Market Share-------1

4> Have you ever heard of the brand “Alienware”?--------Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price ------------------5
• Overall Performance---------------4
• Design ----------------1
• Reputation-----------------5

6> To you, Alienware is …

a. Very cool to have ------------5
b. For geek---------------4
c. For hacker-----------1
d. For elite------------------4
e. For gamer ---------------------5
f. Advance Technology-------------5
g. Fun!---------------5
h. Easy to remember--------------3

7> Owning an Alienware would give you a better social status------------1

8> I f you could get a laptop of any brand, would you choose Alienware?--------------1

9> Toward the brand “Alienware” your one word [or sentence] description would be …---------"Game"

Դ繷 44 ͺ 22 ..53 21:37:05 .

Mahoro
Maid

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
5

3.2> Technical Performance (speed, space, screen, etc)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
2

3.4> Brand Reputation (Well known, long established, trust worthy)
3

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand Alienware?
No

Դ繷 45 ͺ 22 ..53 23:13:57 .

asuka111
ѡ¹˭ԧ

Brand Audit Questionnaire

1>Do you own a laptop?
a.Yes


2>What is the brand of your current laptop?
APPLE Macbook (Aluminium)

3>If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
5

3.2> Technical Performance
3

3.3> Design
4

3.4> Brand Reputation
2

3.5> Brand Market Share
1

4>Have you ever heard of the brand Alienware?
a.Yes


5> Compare to general laptop in the market, to you, Alienware laptop is

Price 4
Overall Performance 5
Design 2
Reputation 3

6>To you, Alienware is

a.Very cool to have
2

b.For geek
4

c.For hacker
2

d.For elite
3

e.For gamer
5

f.Advance Technology
3

g.Fun!
1

h.Easy to remember
5

7>Owning an Alienware would give you a better social status
2

8>I f you could get a laptop of any brand, would you choose Alienware?
1

9>Toward the brand Alienware your one word [or sentence] description would be
Ferrari...


Edit by asuka111 - 22 ..53 23:23:40 .

Դ繷 46 ͺ 22 ..53 23:20:25 .

Operationman
Demon Warlord

Brand Audit Questionnaire

1>      Do you own a laptop?
b.      No [please skip to No.3]

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price            
3

3.2> Technical Performance      (speed, space, screen, etc)
5

3.3> Design            (cool looking, outstanding in public, can be identified from far)
4

3.4> Brand Reputation      (Well known, long established, trust worthy)
5

3.5> Brand Market Share      (A lot of customer using it)
2

4>      Have you ever heard of the brand Alienware?
a.      Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is

      Price                  [much cheaper]      1 2 3 4 5      [much more expensive]
      Don't know the price.
      Overall Performance      4
      Design 3
      Reputation      3

6>      To you, Alienware is

a.      Very cool to have      5
b.      For geek             5
c.      For hacker            3
d.      For elite             5
e.      For gamer            5
f.      Advance Technology      4
g.      Fun!            5
h.      Easy to remember      4

7>      Owning an Alienware would give you a better social status

3

8>      I f you could get a laptop of any brand, would you choose Alienware?

4

9>      Toward the brand Alienware your one word [or sentence] description would be

F1 Computer

Դ繷 47 ͺ 22 ..53 23:23:01 .

JoyKa
Librarian

rand Audit Questionnaire

1>      Do you own a laptop?
a.      Yes
-------------------------------------
2>      What is the brand of your current laptop?
HP
-------------------------------------
3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price = 3

3.2> Technical Performance = 5

3.3> Design = 3

3.4> Brand Reputation = 3

3.5> Brand Market Share = 4
---------------------------------------
4>      Have you ever heard of the brand “Alienware”?
a.      Yes
-------------------------------------
5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price  = 3
•      Overall Performance   = 4
•      Design   = 2
•      Reputation  = 3
-------------------------------------
6>      To you, Alienware is …

a.      Very cool to have  = 2
b.      For geek  = 3
c.      For hacker = 3
d.      For elite = 3
e.      For gamer  = 4
f.      Advance Technology  = 4
g.      Fun!  = 2
h.      Easy to remember = 2
-------------------------------------
7>      Owning an Alienware would give you a better social status

= 2
-------------------------------------
8>      I f you could get a laptop of any brand, would you choose Alienware?

= 2
-------------------------------------
9>      Toward the brand “Alienware” your one word [or sentence] description would be …

= 繴䫹´....

Դ繷 48 ͺ 23 ..53 00:19:25 .

Kuroneko
Mad Scientist

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
Acer

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
[not important] 4 [ most important]

3.2> Technical Performance (speed, space, screen, etc…)
[not important] 5 [ most important]

3.3> Design (cool looking, outstanding in public, can be identified from far)
[not important] 2 [ most important]

3.4> Brand Reputation (Well known, long established, trust worthy)
[not important] 4 [ most important]

3.5> Brand Market Share (A lot of customer using it)
[not important] 3 [ most important]

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 5 [much more expensive]
• Overall Performance [much poorer] 5 [much better]
• Design [Look weird] 3 [Very cool]
• Reputation [It’s bad, Don’t use it!] 4 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 2 [Agree]
b. For geek [Disagree] 5 [Agree]
c. For hacker [Disagree] 3 [Agree]
d. For elite [Disagree] 3 [Agree]
e. For gamer [Disagree] 4 [Agree]
f. Advance Technology [Disagree] 4 [Agree]
g. Fun! [Disagree] 2 [Agree]
h. Easy to remember [Disagree] 3 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 1 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 2 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
Insanely expensive toy for geek....

Դ繷 49 ͺ 23 ..53 04:56:47 .



- Do you own a laptop?
Yes

- What is the brand of your current laptop?
HP

- If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price 4
3.2> Technical Performance 5
3.3> Design 3
3.4> Brand Reputation 4
3.5> Brand Market Share 2

- Have you ever heard of the brand Alienware?
Yes

- Compare to general laptop in the market, to you, Alienware laptop is
Price 5
Overall Performance 5
Design 3
Reputation 3

- To you, Alienware is

a. Very cool to have 4
b. For geek 5
c. For hacker 2
d. For elite 3
e. For gamer 5
f. Advance Technology 5
g. Fun! 4
h. Easy to remember 4

- Owning an Alienware would give you a better social status
2

- I f you could get a laptop of any brand, would you choose Alienware?
1

- Toward the brand Alienware your one word [or sentence] description would be
ͧçͧᾧ繸 (ҡᵡ !!)

Դ繷 50 ͺ 23 ..53 07:09:02 .

Matsuri ǻ
ѷ쵵ǻ

1> Do you own a laptop?
b. No [please skip to No.3]

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
3

3.2> Technical Performance (speed, space, screen, etc…)
5

3.3> Design (cool looking, outstanding in public, can be identified from far)
5

3.4> Brand Reputation (Well known, long established, trust worthy)
3

3.5> Brand Market Share (A lot of customer using it)
3

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …
• Price 4
• Overall Performance 4
• Design 4
• Reputation 4

6> To you, Alienware is …

a. Very cool to have 5
b. For geek 4
c. For hacker 5
d. For elite 5
e. For gamer 5
f. Advance Technology 5
g. Fun! 5
h. Easy to remember 4

7> Owning an Alienware would give you a better social status
4

8> I f you could get a laptop of any brand, would you choose Alienware?
2

9> Toward the brand “Alienware” your one word [or sentence] description would be …
-This is Madness!!. Heavenly.
- I little know about Alienware.(sorry my english every bad)


Edit by Matsuri ǻ - 23 ..53 08:56:59 .

Դ繷 51 ͺ 23 ..53 08:51:47 .

Berserk666
ྐྵԹ˹״

Brand Audit Questionnaire

1> Do you own a laptop?
a. Yes

2> What is the brand of your current laptop?
BenQ Vaio

3> If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price
      3


3.2> Technical Performance (speed, space, screen, etc…)
      5

3.3> Design (cool looking, outstanding in public, can be identified from far)
      5

3.4> Brand Reputation (Well known, long established, trust worthy)
      4

3.5> Brand Market Share (A lot of customer using it)
      2

4> Have you ever heard of the brand “Alienware”?
a. Yes

5> Compare to general laptop in the market, to you, Alienware laptop is …

• Price [much cheaper] 5 [much more expensive]
• Overall Performance [much poorer] 4 [much better]
• Design [Look weird] 2 [Very cool]
• Reputation [It’s bad, Don’t use it!] 3 [It’s great, you can trust it]

6> To you, Alienware is …

a. Very cool to have [Disagree] 4 [Agree]
b. For geek [Disagree] 5 [Agree]
c. For hacker [Disagree] 3 [Agree]
d. For elite [Disagree] 1 [Agree]
e. For gamer [Disagree] 5 [Agree]
f. Advance Technology [Disagree] 5 [Agree]
g. Fun! [Disagree] 3 [Agree]
h. Easy to remember [Disagree] 3 [Agree]

7> Owning an Alienware would give you a better social status

[Disagree] 2 [Agree]

8> I f you could get a laptop of any brand, would you choose Alienware?

[Disagree] 1 [Agree]

9> Toward the brand “Alienware” your one word [or sentence] description would be …
Expensive with performance but weird

Դ繷 52 ͺ 23 ..53 17:21:45 .

Death
The Death

1> a. yes

2> Acer

3.1> 2

3.2> 5

3.3> 4

3.4> 2

3.5> 3

4> a. yes

5>
price - 4
performance - 4
design - 3
reputation - 3

6>
a.1
b.2
c.1
d.1
e.2
f.2
g.1
h.1

7> 1

8> 2

9> Is not for everybody.

Դ繷 53 ͺ 23 ..53 19:55:33 .

[[Huntz]]
Apprentice ~

Brand Audit Questionnaire

1> No

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]

3.1> 3

3.2> 5

3.3> 3

3.4> 5

3.5> 3


4>    Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price 5 
•      Overall Performance 4
•      Design  4
•      Reputation  5

6>      To you, Alienware is …

a.      4
b.      5
c.      2
d.      3
e.      5
f.      2
g.      5
h.      5

7>     4

8>     3

9>      Toward the brand “Alienware” your one word [or sentence] description would be … 

Let's start you gaming with a bang!

Դ繷 54 ͺ 24 ..53 11:24:21 .

weapon
ѡ¹֡Ѻ

Brand Audit Questionnaire

1>      Do you own a laptop?
a.      Yes

2>      What is the brand of your current laptop?
    LENOVO & TOSHIBA

3>      If you should buy a new laptop, your criteria would be [ please rate 1 to 5 ]
3.1> Price           
    5

3.2> Technical Performance      (speed, space, screen, etc…)
    5

3.3> Design            (cool looking, outstanding in public, can be identified from far)
    1

3.4> Brand Reputation      (Well known, long established, trust worthy)
    5

3.5> Brand Market Share      (A lot of customer using it)
    1

4>      Have you ever heard of the brand “Alienware”?
a.      Yes

5>      Compare to general laptop in the market, to you, Alienware laptop is …

•      Price                  3
•      Overall Performance    3
•      Design                 3
•      Reputation                3
6>      To you, Alienware is …

a.      Very cool to have      3
b.      For geek               3
c.      For hacker             3
d.      For elite              3
e.      For gamer              3
f.      Advance Technology     3
g.      Fun!                   3
h.      Easy to remember       3

7>      Owning an Alienware would give you a better social status

    3

8>      I f you could get a laptop of any brand, would you choose Alienware?

    3

9>      Toward the brand “Alienware” your one word [or sentence] description would be …
    NEW and Don't know much about

Դ繷 55 ͺ 25 ..53 09:55:26 .

Silver Dragon

1. a
2. ASUS
3.1 4
3.2 4
3.3 1
3.4 2
3.5 2
4. b

Edit by Silver Dragon - 25 ..53 10:55:46 .

Դ繷 56 ͺ 25 ..53 10:55:12 .

Dr.Cid
ҨͧҺ

1. Yes
2. Acer
3.1. Price 3
3.2. Performance 4
3.3. Design 4
3.4. Brand Rep. 4
3.5. Market Share 3
(ҶӤѭ mobility Ѻ battery life - -;)
4. No

(ѧ...)

Դ繷 57 ͺ 25 ..53 12:36:50 .
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